Scaling Digital Experiences That Convert

From fashion to fintech to edtech—our data-driven approach builds relevance, trust, and sustained growth.

Crafting Brand Stories That Convert

With tailored messaging and channel precision, Appxem drives brand engagement, customer acquisition, and repeat conversions across lifestyle and D2C brands.

Fashioned for Impact: How IS.U and Radhika Apte Redefined Product Launch Performance

 

A data-driven brand rollout strategy for Radhika Apte’s exclusive IS.U collection that sparked 6X orders and 5X ROAS—driven by storytelling, influencer momentum, and gamified user acquisition.

Limited Resources, Big Expectations

With a celebrity collection in hand and millennial attention spans as the challenge, IS.U had to maximize impact across multiple touchpoints—despite tight launch budgets and limited time.

When Fashion Meets Funnel Science

Our integrated approach drove explosive growth and measurable returns. Strategic digital marketing turned IS.U’s celebrity line from buzz to blockbuster.

Overall Orders

+600%

ROAS

+500%

A Mountain of Content with a Flatline in Traffic

From influencer-powered reach to A/B-tested product reveals, Appxem built a full-funnel plan:

Pre-launch referral programs

Influencer integrations leveraging Radhika’s 3.2M followers

Audience segmentation & persona-based targeting

Gamification & exclusivity

Conversion-focused post-launch experimentation

Precision Meets Performance: BodyBio’s Digital Transformation Journey

 

In a tightly regulated, hyper-competitive supplement space, BodyBio scaled global sales with a full-funnel performance strategy — from Smart Shopping to Amazon Ads — driving 45% revenue growth and 400% ROAS.

Standing Out in a Saturated, Regulated Market

BodyBio had to overcome a trifecta of digital obstacles:

Crafting compliant messaging without medical claims

Stretching ad spend across channels

Competing in a noisy wellness ecosystem—all while honoring its scientific legacy.

Channel Diversification Fueled by Precision & Compliance

Appxem implemented a multi-channel strategy grounded in data, compliance, and intelligent automation:

Criteo replaced blocked Google remarketing with superior returns

Amazon Advertising scaled profitably with <20% ACOS

Facebook & Instagram Ads built brand equity + retention

Smart Shopping unlocked automation without sacrificing performance

UK Market Expansion translated success overseas with 400% ROAS

Full-Funnel Wins Across Performance Metrics

BodyBio’s digital health transformation with Appxem delivered measurable impact — combining compliance with commercial success across global markets.

Revenue

+45%

YoY Growth

PPC Growth

+140%

Performance Boost

Amazon ACOS

<20%

ACOS

ROAS

400%

Overall ROAS

Spinning Success: How Ciliz Boosted Conversions by 19.4%

Discover how Appxem’s strategic icon optimization and testing helped Spin The Bottle engage millions and elevate store listing performance by 10X.

Ciliz: Social Gaming with a Massive Daily User Base

Ciliz, a creative force in social and mobile games, needed to improve Spin The Bottle’s conversion rates to match its strong user engagement. With over 1 million daily users, they turned to Appxem to unlock further growth.
EXPLORE SOLUTIONS

Design-Led Experiments for High-Converting Store Presence

Appxem helped Ciliz run structured icon tests with real users, focusing on visual appeal, clarity of game mechanics, and psychological triggers.

Replaced drawn elements with real people

Added a “New” sticker to icons

Enlarged key icon elements for clarity

Switched to vivid colors for appeal

Ensured the icon reflects game mechanics

Ran A/B tests to select the best performer

After implementing the new icon strategy on August 6, Appxem tracked the conversion rates before and after, revealing a clear uptick in performance.

Icon Update =  Convers​ion Lift

Quantifiable Gains from Visual Precision

Store listing optimization directly translated to better performance metrics, lifting both engagement and conversion rates at scale.

Daily Active Users

1 M+

Conversion Rate

+19.4%

User Engagement

+1000%

8,500 Enrolments in 7 Days with Precision Persona-Based Targeting

 

In just 15 days, HashLearn scaled enrolments for India’s premier on-demand tutoring app through a sharp multichannel strategy — blending paid channels with organic discovery and a viral referral engine.

15 Days. 
Zero Margin for Error.

With a tight 15-day pre-launch runway, HashLearn needed full-stack execution: persona mapping, channel selection, content design, and campaign readiness — all to hit aggressive enrolment goals in a crowded EdTech space.
EXPLORE SOLUTIONS

Persona-Led Channel Strategy That Delivered

Quora Ads revealed high-intent, low-CAC gold (₹17/enrolment)

Google & Facebook Ads served as referral flywheels

Organic blog traffic from entrance exam keywords provided scale

Referral program turned new users into acquisition drivers

Together, these elements slashed average CAC to ₹8 — driving efficient growth at scale.

Exponential Growth with Sustainable Acquisition

Rapid testing + smart distribution = results that exceed benchmarks.

Enrolments

8,500

in 7 Days

Average CAC

₹8

per enrolment

Paid CAC (Quora)

₹17

Lowest Cost Channel

81% Surge in Conversions Through Smarter Ad Experiments

 

Prodigy Education supercharged its Facebook and YouTube strategy with precise audience targeting, dynamic video content, and data-led ad creative testing — resulting in reduced CPA and meaningful growth in qualified traffic.

Great Product, But Campaign Growth Hit a Plateau 

Despite a mission to make math learning engaging, Prodigy Education struggled with stagnant conversion rates on paid media. They needed better creative insights, tighter targeting, and an expert hand on Facebook and YouTube levers.

EXPLORE SOLUTIONS

Precision Testing Meets Creative Optimization

Keyword Tapering refined targeting relevance and efficiency

A/B Testing revealed winning creatives through real user response

Audience Segmentation ensured message-to-market fit

Video Campaigns amplified engagement and scaled awareness on YouTube

Each tactic reinforced the next, creating a feedback loop of performance gains.

Smarter Targeting. Better Messaging. Stronger ROI

Data-led refinements across platforms led to remarkable efficiency and engagement growth.

Conversions

+81%

Boost

Website Traffic

+27%

Increase

Cost Per Action

-42%

reduction

83% More Installs. 47% Lower CPI. One Smart Ad Strategy.

 

By reengineering their Apple Search Ads structure, italki achieved scalable global growth across key markets like the US, UK, France, and Germany—while drastically cutting acquisition costs.

Growth at Scale Was Expensive—Until We Rebuilt the Funnel

italki needed more installs across multiple countries—but rising CPIs, keyword overlap, and vague campaign performance were hurting ROI. They brought in Appxem to rebuild their Apple Search Ads from the ground up.

Better Structure. Lower Cost. Higher Growth.

With campaign refinement and audience targeting, italki unlocked scalable installs and meaningful engagement in key regions.

Installs

83%

Boost

CPI

47%

Decrease

Gross Events

+74

Count

CPE

61%

Reduction

Revamp Your e-commerce numbers with Appxem

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Location

4773 Moorpark Ave, Moorpark, California (CA) 93021

Contacts

info@appxem.com