Smart Performance Marketing for the New Era

Streamlined strategies. Hyper-personalized targeting. Results that redefine growth across automation, tech, and finance.

Crafting Brand Stories That Convert

With tailored messaging and channel precision, Appxem drives brand engagement, customer acquisition, and repeat conversions across lifestyle and D2C brands.

77% Drop in MQL Cost, 3X Increase in Conversions—All Engineered with Precision

 

By refining targeting, channel strategy, and creative direction, Universal Robots optimized its lead generation funnel across India—establishing dominance in the cobot manufacturing space while drastically reducing cost per MQL.

From High Volume to High Intent—The Shift Toward Better Qualified Leads

As the world’s leading cobot manufacturer, UR already had the numbers. The challenge? Filtering quantity into quality—generating high-intent Marketing Qualified Leads while cutting down on acquisition cost. This required redefining their audience with pinpoint accuracy across India’s vast industrial landscape.

Built on Data, Driven by Insight — 
An MQL Engine Optimized for Scale

Persona Refinement: Through deep research, key job roles and automation-seeking industries were identified.

Channel Prioritization: Three high-performing platforms (undisclosed) were tested, ranked, and optimized for maximum conversion.

Creative Intelligence: Performance was continuously improved using HubSpot + GA data, including:

This full-funnel orchestration allowed Universal Robots to deliver relevance at every touchpoint.

Lead Quality, Cost Efficiency & Brand Trust—All Engineered to Win

With a unified strategy, Universal Robots didn’t just increase leads—they redefined what a quality lead meant in their pipeline. The result: stronger MQLs, more SQLs, reduced spend, and better ROI across campaigns.

Cost per MQL

77%

Overall Reduction

Industry MQL Cost

47%

in Specific Verticals

Conversion Rate

300%

Boost

Cost per MQL (Net)

50%

Boost

Sales Qualified Leads

30%

Boost

Brand Visibility

Stronger

UR Brand in India

135K Installs & 50% Lower CPI — Built for Meme Creators, Powered by Precision

 

From ideation to public launch, Capshot grew into the world’s largest meme and short video creator community, with a user acquisition strategy that combined viral creative testing and deep persona targeting.

How Do You Acquire Meme Creators When No Platform Can Target Them? 

Capshot faced a unique challenge—targeting an undefined, humor-driven niche. With no preset segment for meme creators, the goal was to introduce a new product category while maintaining the lowest possible Cost Per Install (CPI).
EXPLORE SOLUTIONS

Broad to Laser-Focused: Scaling Virality with Data & Humor

Broad → Refined: Launched broad interest-based campaigns on comedy and memes, then used insights to narrow down responsive audiences.

Creative Testing: Started with app feature ads, then pivoted to memes-as-ads. Meme creatives became high-converting content, slashing CPI.

Lookalike Leverage: Used early responders to build Lookalike Audiences, increasing quality installs and retention rates.

Performance Loop: Constant A/B testing optimized messaging, formats, devices, and placements for scale.

Lead Quality, Cost Efficiency & Brand Trust—All Engineered to Win

With a unified strategy, Universal Robots didn’t just increase leads—they redefined what a quality lead meant in their pipeline. The result: stronger MQLs, more SQLs, reduced spend, and better ROI across campaigns.

CPI

50%

Overall Reduction

App Installs

135K+

Achieved

2X Leads & 85% MQL Rate — Logistics Growth Built on Smart Targeting

 

Boxmyspace transformed its nationwide 3PL operations by turning around low-quality lead inflow into a conversion-ready pipeline, delivering results with precision targeting and channel-specific messaging.

When Broad Targeting Burns Budget: Boxmyspace’s Lead Quality Dilemma

Despite prior marketing efforts, Boxmyspace was overspending on broad reach, leading to a stream of irrelevant leads. The goal: hit aggressive growth benchmarks with qualified customers, not just raw numbers.
EXPLORE SOLUTIONS

Precision-Focused Acquisition: Messaging, Channels & Persona Strategy

2 Campaign Paths: One for warehouse seekers, one for the unaware — activated via Google, Facebook, LinkedIn, and Account-Based Marketing.

Tailored Messaging: Refined to deeply connect with pain points of both target types.

Landing Page Optimization: A/B tested multiple LPs to boost conversion signals.

Lead Qualification Surge: From just 10% MQLs to a powerful 85%, and SQLs touched 30%.

Scaling the Right Way — Smarter Leads, Better Conversions, Higher ROI

Boxmyspace didn't just double its leads — it quadrupled their quality. Targeted strategies drove real revenue potential, not just marketing volume.

MQLs

850%

increased

Lead Volume

200%

Growth

SQLs

30%

achieved

52% Lower UAC & 40% Drop in CPI — Efficient Growth for a Digital-First Invoicing App

 

Gimbooks simplified invoice and business operations for SMEs — and we made sure the right audience discovered it. Precision targeting and optimized creatives transformed installs and reduced acquisition costs.

Cracking the Code: Reaching India’s Non-Digital SME Owners

The biggest challenge wasn’t just acquisition—it was identifying and engaging micro and small business owners with minimal digital footprints. With a cluttered market of competitors, Gimbooks needed sharp positioning and clear messaging.
EXPLORE SOLUTIONS

From Broad Audience to Bullseye: Strategic Targeting on Facebook

Deep-dive analysis of existing account data and channel performance

Platform audit revealed Facebook as most responsive for this segment

Micro-targeting by Age, Location, and Interests

A/B testing of creatives: invoice features, mobile UI, benefit-led messaging

Phased campaign rollout combining installs, brand recall, and retargeting

Growth Unlocked — Scaled Acquisition, Lowered Costs, Better Users

Our tailored, insight-led campaigns led to significant cost reduction and increased high-quality installs, driving Gimbooks’ digital expansion among underserved SMBs.

UAC

52%

Overall Reduction

CPI

40%

lowered

Empowering Women to Own Their Finances — Scaled Installs by 5X

 

Strategic audience segmentation and a multi-layered funnel approach helped Basis grow its fintech app community while achieving a 56% conversion rate — all without compromising CAC.

Financial Planning for Women Lacked Adoption — We Set Out to Change That

Despite growing financial literacy, only 12% of women made market-led decisions independently. Basis aimed to bridge this gap, but needed help turning awareness into installs and installs into sign-ups.
EXPLORE SOLUTIONS

Funnel Strategy, Memes & Smart Retargeting — A Playbook That Worked

Segmented women by age, interests, and financial goals

Created a funnel starting with blogs → engagement → app installs

Retargeted high-engagement users with stronger CTAs

Used meme marketing to boost CTR and increase app install intent

Achieved 56% conversion rate with contextual, trust-building content

Results That Define Growth

From boosting install numbers to dramatically improving conversion rates, Basis became a strong contender in the women-focused fintech category.

App Installs

5X 

on Android

CR

56%

Increased

Community Size

30K

members

Transformed Customer Acquisition — Targeted Strategy Reduced CAC & Boosted Traffic Quality

 

With a precision-focused persona strategy and channel optimization, Capital Quotient scaled efficiently while achieving its lowest-ever CAC — all while attracting high-intent financial users.

High CAC & Low-Quality Leads Were Hindering Growth

Despite offering real-time financial planning and goal tracking, Capital Quotient struggled with poor lead quality from broad, unqualified traffic sources — making scale both costly and inefficient.
EXPLORE SOLUTIONS

Persona Precision Meets Channel Optimization — A CAC-Driven Strategy

Developed deep user personas based on behavior and intent

Shifted strategy from volume-based to value-based acquisition

Facebook chosen as the core platform after thorough audit

Reworked creatives to reflect financial independence, not product features

Iterative testing to match communication with user psychology

Outcomes That Mattered — Sustainable Growth, Smarter Spending

Strategic alignment between persona design, creative strategy, and platform selection reduced cost while improving lead quality and intent — enabling better ROI from every campaign.

CAC

Reduced significantly (record-low)

Traffic Quality

Improved targeting & intent

Platform Efficiency

Facebook identified as high-performing

Lead Relevance

Increased investor sign-ups

Powering HR SaaS Growth with Smarter Acquisition

 

Appxem transformed Justworks' digital media strategy by focusing on SQL-level performance — delivering 66% lower cost per SQL, 77% growth in conversions, and 500+ localized PPC markets.

Lead Generation Wasn't Enough — We Targeted Sales-Qualified Growth

Justworks needed more than MQLs. Their goal was laser-targeted SQLs aligned with firmographic criteria — and visibility into performance across all paid media layers.
EXPLORE SOLUTIONS

Full-Funnel Optimization: 
From Keyword to Conversion

Integrated CRM & BI data to tailor bids by geo, device, vertical

Built exclusion modules on Facebook & Google to eliminate low-value zones

Applied CRO best practices to landing pages & ad creatives

Tracked performance down to the SQL level to improve lead quality and lower costs

Proven Impact on Bottom Line Metrics

Strategic alignment between persona design, creative strategy, and platform selection reduced cost while improving lead quality and intent — enabling better ROI from every campaign.

Conversion Rate

62%

boost

Media Spend

10X

Scaled

PPC Markets

500+

developed

Conversions

77%

achieved

Cost per SQL

60%

reduction

Ready to Outperform Your Past Campaigns?

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Location

4773 Moorpark Ave, Moorpark, California (CA) 93021

Contacts

info@appxem.com